Launch of the Experience Centre

The time has finally come on Thursday 14 October 2021. After a long wait we will introduce the new concept of PFM introduction of the "experience centre"!

Registrations are closed

Participation in the ONLINE launch of the PFM Experience Center

11:15 - 12:15

After years of preparation, and more than 18 months of construction, the time has finally come... The launch of the PFM experience centre on wheels.... When everyone says it can't be done, that the idea is too ambitious and that the problems are simply too big, how about simply proving that you can do it? 

Despite all the well-intentioned advice, I chose to give my gut feeling concrete form in the form of the most innovative and captivating DATA roadshow imaginable. A hi-tech data & retail analytics centre in which we can REALLY bring all our techniques and software to life! 

On 14 October 2021 at the Kromhouthal in Amsterdam, we will unveil the PFM experience centre! At 11:15 everyone, everywhere in the world, can witness our story. Register NOW via this page and I would love to see you then! 

"Unfortunately, I cannot meet everyone in person to demonstrate the final result, so I would ask you to take the opportunity to participate online. If you have any specific questions, please send them in and I will try to answer them on 14 October." - Bart Schmitz

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It all started with an idea

During a marketing brainstorm, the idea arose to "immerse" our business contacts and customers in a PFM total experience. An interactive presentation of technology & data..


Further research showed that hydraulic fairground tents that open and close could be suitable for this purpose. 

Pulling the trigger... 

At the end of 2018, the bullet went through the church! The PFM roadshow was to become a reality. However, the problem was that this roadshow was so different that there was only one solution: Bart would have to run this roadshow himself.

Driving Licence

In 2018, Bart got his C driver's licence and at the end of 2018 started his course to get CE as well. After all, the roadshow combination was 19 metres long.

The Truck

In May 2019 the truck was ordered from Mercedes Bergschenhoek


Despite the signed offer, financing turned out to be much more difficult than expected. The financial partner was eventually found at BEEQUIP

The first physical step

The blank truck was delivered in December 2019 and the entire year 2020 was dedicated to the construction and refurbishment.

Examination & admission

When the car and its construction were nearing completion in early 2021, there were numerous challenges to be met to get the car registered. Not only the roadshow is special, but also the car. The RDW and the government authorities involved had never seen this before 

The first ride...

Since the summer of 2021 the car is ready. Meanwhile, the first test drives have been made and Bart has gained experience in the field of driving "the monster". Now it is time to present the car to the rest of the world... agen te presenteren aan de rest van de wereld... 


On Thursday 14 October 2021 at 11:15 am we will go live. You can register via the registration button and you will receive a link to the broadcast. We will also share the live link below on 14 October so that you can watch live. 

Date & Time
14 October 2021
11:15 12:15 Europe/Amsterdam

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